![]() Buying the product makes it tougher for Amazon to police the reviews, because the reviews are in fact based on verified purchases. The compensated-review process is simple: Businesses paid to create dummy accounts purchase products from Amazon and write four- and five-star reviews. You can read our thoughts on them below.) (This arrangement is not to be confused with Amazon’s Vine program, in which companies provide products to users in exchange for an honest opinion, although those reviews can be problematic in their own way. Such compensated reviews-orchestrated by businesses that cater to companies that want more public positive feedback-violate Amazon’s terms of use but are difficult to police. ![]() This situation is likely the result of a compensated-review program. Have you ever seen some random product for sale that’s from some brand you’ve never heard of, and the company has no website-yet its widget has somehow garnered 15,000 five-star reviews since … last week? We sure have. However, as time has gone by, we’ve begun to read user reviews with a far more critical eye.Īlthough many reviews on Amazon are legitimate, more and more sketchy companies are turning to compensated Amazon reviews to inflate star ratings and to drum up purchases. Getting broad feedback on a product can be very useful when we're looking for widespread issues or seeing how a company handles warranty claims. Like a lot of people, we read Amazon reviews as part of our product research.
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